Business leaders all over the world are asking that very question. They spend interminable time and effort on scenario modeling dozens of possible impacts the virus could have on their businesses. And it is a complete waste of time.

Why? Well for one, no one has any idea what Covid-19 will do. If you do not believe me just look at all the predictions and pronouncements the Centers For Disease Control has made this year. So how can you possibly predict the impact it will have on your business?