Making Innovation Part of the Job Description

Business innovation means something different to each company. For some, it’s all about the product: To innovate, an idea must bring something new to the market. Others view innovation as change: If incremental improvements are made, it’s innovative. There’s also...

How to Rebrand with Customer Perceptions in Mind

This post was originally published in Entrepreneur.com Rebranding is one of the most high-stakes initiatives a company can undertake. But businesses often launch rebrands according to what they think is cool or catchy rather than what their customers want. They...

You Can Teach Old Dogs New Tricks – With Innovation

This post was originally published by Innovation Excellence on March 27, 2016  Innovation means different things to different companies. For Mars Inc., it means rethinking the textures, colors, and flavors of its 75-year-old M&M’s. For its chief competitor, The Hershey...

The Week Business Resolutions Die

The Week Business Resolutions Die In today’s Wall Street Journal an article titled “The Week Resolutions Die” appeared in the Personal Journal section. According to Facebook research, check-ins of “gym” or “fitness” start off with a bang in January, then...

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